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LinkedIn has announced a major update to its advertising platform, opening reserved top-of-feed ad placements to all managed advertisers.
The move, revealed in December 2025, aims to give brands wider access to premium visibility on the professional networking platform.
Paragraph 1 – Core Facts
LinkedIn, owned by Microsoft, confirmed that its previously limited reserved top-of-feed advertising slots will now be available to all managed advertisers globally. These placements allow brands to secure guaranteed visibility at the top of users’ LinkedIn feeds for a defined period.
Until now, such premium inventory was typically restricted to large global brands and select campaigns. With this expansion, mid-sized companies and regional advertisers working with LinkedIn’s managed services can now access the same high-impact format. According to LinkedIn, the update is part of its broader effort to improve transparency, performance, and scalability across LinkedIn ads.
Paragraph 2 – Reactions & Expert Views
Digital marketing analysts say the change reflects growing competition in the social advertising market. Platforms such as Meta and Google have increasingly focused on predictable, premium ad formats that offer brand safety and measurable reach.home gadget.
A LinkedIn spokesperson said the expansion is designed to “help more advertisers connect with decision-makers at moments of high attention.” Marketing experts note that top-of-feed placement is especially valuable on LinkedIn due to its professional audience, which includes executives, recruiters, and policymakers.
In Bangladesh, digital advertising professionals told local media that the update could benefit export-oriented businesses, IT firms, and educational institutions targeting international clients and partners.
Paragraph 3 – Background & Context
LinkedIn’s advertising business has grown steadily in recent years, driven by demand for B2B marketing and recruitment-focused campaigns. The platform has invested heavily in video ads, sponsored content, and AI-driven targeting tools.
Reserved ads were first introduced as a premium product to guarantee brand presence during major business events, product launches, and hiring campaigns. However, limited access often kept smaller advertisers out. The decision to open these placements aligns with LinkedIn’s strategy to democratize advanced ad tools while maintaining brand-safe environments.
Globally, ad buyers have shown increased interest in predictable inventory amid concerns over ad fraud and brand safety on open social platforms.
Paragraph 4 – Future Outlook
Industry observers expect the move to increase competition for premium LinkedIn inventory, potentially pushing prices higher over time. However, LinkedIn has indicated that pricing will remain structured and transparent for managed advertisers.
For businesses in emerging markets like Bangladesh, the update could unlock new opportunities to reach global decision-makers without relying solely on broad awareness campaigns. Marketing agencies also expect increased demand for professional LinkedIn campaign management as more advertisers experiment with reserved placements.
Further updates to LinkedIn’s ad measurement and reporting tools are expected in 2026, according to platform insiders.
CONCLUSION
LinkedIn’s decision to open reserved top-of-feed ads to all managed advertisers marks a significant shift in its advertising strategy. The change broadens access to premium visibility while reinforcing LinkedIn’s position as a key platform for brand-safe, professional marketing worldwide.
FAQ
Which LinkedIn ads are best in 2025?
Top-of-feed reserved ads, video ads, and sponsored content remain among the most effective formats for brand visibility and engagement.
What are LinkedIn ads options in the US?
Advertisers in the US can access sponsored posts, video ads, message ads, dynamic ads, and now expanded reserved top-of-feed placements through managed services.
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DISCLAIMER
This article is written using information collected from reliable and trusted sources. The content is for informational purposes only.
